Cam Hicks

Creative Director

How to Direct Creative Destruction.

The Virginia native had his hand in many pots, including graphic design, styling and art direction before he stumbled on photography and creative direction. Cam Hicks, founder of The Upsetter, a creative editorial posting content about their favourite projects, brands and events, started shooting crazy campaigns after getting found by Virgil Abloh on Instagram. Having worked with brands like Off-White, Louis Vuitton, Carhartt and many more, the 29 year old is just getting started. Who knows where his calculated and passionate approach to creative destruction will take him.

Shots for Engineered Garments and New Balance.

Images for Polo and Grailed collab.

Personal project around the Margiela Tabi.

City shots for the North Face.

Louis Vuitton.

Having worked with Virgil Abloh on Off-White, Cam got the call to shoot the inaugural menswear collections from the Louis creative director. After spending time in Paris with the entire team on set, Cam ended up taking more than 3000 shots for the campaign.

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