Even if you haven't heard of Cactus Plant Flea Market (CPFM) there's a good chance you've seen it and Cynthia Lu is the mastermind behind the entire operation. After working as an intern at Complex, Cynthia started as Pharrell's personal assistant and helped work on Billionaire Girl's Club. During her tenure with the beatmaker she started CPFM in January 2015 as a Big Cartel page and random drops announced on instagram. Now the brand has the likes of Kim Kardashian West and Kid Cudi rocking the brand and the DIY and detail oriented aesthetic has engrained itself in pop-culture.
One of the best parts about Cactus Plant is it's collaborations. Cynthia jammed with the team at Nike to drop a Vapormax, AF1 and clothing line which sold out almost immediately. The brand also worked with Kids See Ghosts, the musical duo comprised of Kanye and Kid Cudi, for a collaborative merch drop featuring lyrics from the album plastered across overwashed hoodies and crewnecks.
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