Dani Roche

Creative Director

How to Open a Full Service Creative Agency.

When Dani Roche first started selling vintage clothing on her hardcoded e-commerce site at 16, she had no idea where it would take her. The Toronto native rode that creative wave and became known for her fashion and style content while studying and practicing as a designer. After a successful run as a style blog, Dani pivoted her brand Kastor & Pollux from publisher to full-service agency creating content for Frank + Oak, Converse, adidas, and many more. Her playful and uber-aesthetic activations can be anything from physical pop-ups to rich web experiences. You name it, Dani's done it.

Activation for the Converse x Opi collab.

Dani on the set she designed for Sportchek.

Wealthsimple newstand.

Bumble installation.

Kastor & Pollux.

In 2011, Dani co-founded the style and fashion blog with a friend. After a successful stint, being written up by the likes of The Coveteur and Vogue, the pair split up in 2015 to pursue different avenues. Dani still ran with the Kastor & Pollux namesake but underwent a harsh pivot, figuring out how to seamlessly transition from fashion editorial to service-based design shop. The work Dani's done at Kastor & Pollux nabbed her a spot in last year's Forbes 30 Under 30 and started her teaching career at the college she attended, Sheridan College.

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