In 2006 Swedish brothers Hannes and Simone Hogeman teamed up with their childhood friends to start an online menswear boutique. 14 years later and Tres Bien is thriving. They moved into a physical space, dropped two impeccable in-house lines and blended high-end contemporary fashion with accessible sportswear with their signature styling. They credit their background in retail for the success of their collections and found a way to keep everything from the photo studio to the clothing design in their little Malmo-based shop.
The Tres Bien store.
The Atelje collection.
A collaboration with Mr Porter.
Tres Bien knit sweater.
As if Hannes and Simone weren't busy enough, they founded a sunglasses brand called Sun Buddies in 2013 after seeing a fresh pair of shades in a 1960s Ingmar Bergman movie. Those glasses became the silhouette for their first frames called the BIBI. They chose the name Sun Buddies to honour their friends; collaborators, models, designers, and childhood buddies, who helped give the brand a headstart.
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