Ruba Abu-Nimah

Creative Director

Creator Links

A thing for beauty

The Middle Eastern-born, internationally raised and New York-based creative director, Ruba Abu-Nimah, is a powerhouse when it comes to art and commerce. Currently working for Revlon (a makeup company), Ruba is positioning an $8 product to look high-class. She’s worked for countless notable names including Elle magazine (their first-ever female Creative Director), Pat McGrath, Calvin Klein, Marc Jacobs, and Nike - she even branded Jennifer Lopez’s first fragrance, Glow. Gnarly!

Revlon Lipstick

i-D Magazine Cover with Kevin Abstract

Elle magazine May, 2017 cover

Glow Perfume by Jennifer Lopez

A continuous mood board

When Ruba isn’t rebranding top tier companies or designing shoes for Nike - she’s collecting photography. Married to a photographer, Ruba started collecting photography books in the late 1980s and now owns a 5,000-plus book collection. Her Instagram page is a massive mood board coupling images of things you would expect…

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A visual creator you've never heard of, every morning.

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